In 2013, we opened a box of luxurious chocolates with GODIVA and together launched the first ever Chinese-targeted campaign, featuring the Autumn Moon Chocolates Collection from GODIVA.
We helped GODIVA sell-thru the entire online inventory, surpass sales in key target markets, and sell out numerous stores. An empty shelf is a happy shelf.
After the first taste of success, we continued our successful partnership. Meet our second collaboration: The Year of the Horse Campaign.
An integrated approach:
After a successful 2014 Year of the Horse campaign, we followed up with a Year of the Ram campaign that hit a 100% sales goal.
Success is the sweetest luxury.