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Founded in 1990, IW Group, Inc. is a public relations and communications firm that specializes in reaching the growing Asian-American community in the United States. With offices in Los Angeles, San Francisco and New York, we are one of the fastest growing agencies in the country. IW Group has been instrumental in positioning clients such as: AT&T; Blue Cross of California; California Department of Health Services - Tobacco Control Section; Comcast; Gilead Sciences; McDonald’s; Merrill Lynch; Pacific Gas and Electric; Wal-Mart; Washington Mutual; and, White House Office of National Drug Control Policy; in addition to many other leading corporations and government entities.
IW Group’s multicultural and multiethnic team has the background and expertise to understand this diverse market. Our staff is comprised of individuals of Cambodian, Chinese, Korean, Japanese, Filipino, Vietnamese and South Asian descent who represent almost every group in the Asian-American market.
From the top down, almost everyone at IW Group takes an active role in the community we serve. Our staff lends their expertise to the boards of several community-based and national Asian-American organizations. We are also proud to maintain close relationships with opinion leaders and stakeholders in the Asian-American community.
Our success has enabled us to take on pro bono work for non-profit organizations. Recently, IW Group spearheaded the development of the first Asian Pacific Islander American national college scholarship fund. Over the course of the firm’s 15-year history, our work has been honored with awards from leading Asian-American and social justice organizations as well as leading national advertising and public relations associations.
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