With over 600 Asian-American publications doing business in the U.S., the Asian language press plays a significant role in shaping the opinions and habits of the rapidly growing number consumers in our market. For years, businesses and organizations that hoped to harness the power of the Asian-American press—specialized, segmented and daunting for those who are not native speakers of an Asian language—had limited resources to turn to for help.

Today, that is no longer the case. AIMS, or otherwise known as Asian Integrated Media Services, a subsidiary of IW Group, is the nation’s most comprehensive Asian media newswire and monitoring service. AIMS enables our clients to make a connection with Asian media, capture results, monitor competitors, and stay on top of market information. Our team of readers track and monitor over 150 Asian publications in over 10 languages, on a daily basis.

AIMS also provides “trans-adaptations” or translations of existing news releases and press materials, and modifying them to reflect cultural relevancy to the targeted segment. We then provide distribution of the release targeted by desired medium, ethnicity, and region.

We track all key industries including financial services, retail, pharmaceutical, automotive, telecom, QSR, cable, shipping and others.